Privacy Policy

Last Updated: December 22, 2025

At RightLime, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.

1. Information We Collect

Information You Provide Directly

We collect information that you voluntarily provide when you:

  • Submit contact forms or service inquiries
  • Create an account or register for our services
  • Communicate with us via email, phone, or SMS
  • Subscribe to our newsletters or marketing communications
  • Participate in surveys or provide feedback

This information may include:

  • Name and business name
  • Email address
  • Phone number and mobile number
  • Mailing address
  • Business information and marketing objectives
  • Payment information
  • Any other information you choose to provide

Information Collected Automatically

When you visit our website, we automatically collect certain information, including:

  • IP address and device identifiers
  • Browser type and version
  • Operating system
  • Referring website or source
  • Pages visited and time spent on our website
  • Click patterns and navigation paths
  • Geographic location information

Cookies and Tracking Technologies

We use cookies, web beacons, and similar tracking technologies to enhance your experience, analyze website traffic, and understand user behavior. You can control cookie preferences through your browser settings, though disabling cookies may limit certain website functionality.

2. How We Use Your Information

We use the information we collect for the following purposes:

Service Delivery and Communication

  • To respond to your inquiries about our digital marketing services
  • To provide, maintain, and improve our services
  • To manage your account and service relationship
  • To communicate with you about your campaigns and services
  • To send appointment reminders and confirmations via SMS
  • To provide campaign updates and status notifications
  • To respond to missed calls with text-back messages

Business Operations

  • To process payments and manage billing
  • To analyze and improve our website and services
  • To conduct research and analytics
  • To troubleshoot technical issues
  • To prevent fraud and enhance security
  • To comply with legal obligations and regulations
  • To enforce our Terms of Service
  • To protect our rights, property, and safety
  • To respond to legal requests and prevent harm

3. SMS Communications and A2P 10DLC Compliance

SMS Service Provider

We use Twilio, a third-party SMS gateway service, to deliver text messages to you. By providing your mobile phone number and opting in to receive SMS communications, you consent to receive messages through this service in compliance with A2P 10DLC (Application-to-Person 10 Digit Long Code) regulations.

Types of SMS Messages

We may send you the following types of SMS messages:

  • Appointment reminders for scheduled consultations or meetings
  • Appointment confirmations when you book a service
  • Campaign updates regarding your active marketing campaigns
  • Missed call text-back responses when you call and we are unable to answer
  • Critical service notifications related to your account

SMS Data Collection and Storage

In connection with our SMS services, we collect and store:

  • Your mobile phone number
  • SMS opt-in status and consent records
  • Message delivery status and timestamps
  • Your responses to our SMS messages
  • Opt-out requests and preferences

Your SMS Rights and Controls

  • Opt-Out: You may opt out of SMS communications at any time by texting STOP to any message. We will send a confirmation of your opt-out and cease sending messages except as required by law.
  • Help: For assistance, text HELP to any message or contact us through our website.
  • Message Frequency: You may receive up to 10 messages per month. Frequency may vary based on your service level and campaign activity.
  • Carrier Charges: Standard message and data rates from your mobile carrier may apply.

4. How We Share Your Information

We Do Not Sell Your Information

RightLime does not sell, rent, or trade your personal information to third parties for marketing purposes. Your contact information collected through our website or inquiry forms is used exclusively to respond to your service inquiries and will not be shared with any third parties except as described in this policy.

Service Providers

We may share your information with trusted third-party service providers who assist us in operating our business, including:

  • Twilio for SMS message delivery
  • Payment processors for billing and transactions
  • Cloud hosting and data storage providers
  • Analytics and performance monitoring services
  • Email service providers

These service providers are contractually obligated to use your information only to provide services to us and are prohibited from using or disclosing your information for any other purpose.

We may disclose your information when required to:

  • Comply with legal obligations, court orders, or government requests
  • Enforce our Terms of Service or other agreements
  • Protect the rights, property, or safety of RightLime, our users, or the public
  • Detect, prevent, or address fraud, security, or technical issues

Business Transfers

In the event of a merger, acquisition, reorganization, or sale of assets, your information may be transferred to the acquiring entity. We will notify you via email or prominent notice on our website before your information becomes subject to a different privacy policy.

5. Data Security

We implement industry-standard security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include encryption, secure server infrastructure, access controls, and regular security assessments. However, no method of transmission over the internet or electronic storage is completely secure. While we strive to protect your information, we cannot guarantee absolute security.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce our agreements. When information is no longer needed, we securely delete or anonymize it. SMS consent records and message logs are retained in accordance with A2P 10DLC compliance requirements and telecommunications regulations.

7. Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal information:

  • Access: Request access to the personal information we hold about you
  • Correction: Request correction of inaccurate or incomplete information
  • Deletion: Request deletion of your personal information, subject to legal obligations
  • Portability: Request a copy of your information in a structured, machine-readable format
  • Objection: Object to processing of your information for certain purposes
  • Restriction: Request restriction of processing under certain circumstances
  • Opt-Out: Opt out of marketing communications and SMS messages at any time

To exercise these rights, please contact us through our website. We will respond to your request within 30 days.

8. Children’s Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected information from a child under 18, we will take steps to delete such information promptly. If you believe we have collected information from a child, please contact us immediately.

9. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that differ from those in your jurisdiction. When we transfer information internationally, we implement appropriate safeguards to protect your information in accordance with this Privacy Policy and applicable laws.

Our website may contain links to third-party websites, social media platforms, and services. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any personal information. This Privacy Policy applies only to information collected by RightLime.

11. California Privacy Rights

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA). You have the right to know what personal information we collect, use, and disclose; the right to request deletion of your personal information; and the right to opt out of the sale of your personal information. As stated in this policy, we do not sell your personal information. To exercise your CCPA rights, please contact us through our website.

12. European Union and UK Privacy Rights

If you are located in the European Union or United Kingdom, you have rights under the General Data Protection Regulation (GDPR) and UK GDPR. These include the rights to access, rectify, erase, restrict processing, object to processing, and data portability. You also have the right to lodge a complaint with your local supervisory authority. We process your information based on legitimate interests, contractual necessity, or your consent. To exercise your rights, contact us through our website.

13. Do Not Track Signals

Our website does not currently respond to Do Not Track (DNT) signals from web browsers. We may adopt a DNT standard if one is established in the future. You can manage tracking preferences through your browser settings and third-party opt-out mechanisms.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of material changes by posting the updated policy on our website with a new “Last Updated” date and, where appropriate, by sending you a notification via email or SMS. Your continued use of our services after such changes constitutes acceptance of the updated policy.

15. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us through the contact form on our website.

RightLime Website: https://rightlime.com

By using our services, you acknowledge that you have read and understood this Privacy Policy and consent to the collection, use, and disclosure of your information as described herein.